Markus started his professional life early after enrolling at Paris Lodron University/Salzburg to study Public Relations, Journalism, Anglistics, German Philology, Laws and Political Science. After high school he founded the State Award–winning teenage magazine Amadeo, and Markus became more and more involved in the world of professional communications, public relations, corporate films and advertising. After working as an Assistant Director, he landed in a very small advertising/PR/film company where the creative department had a single employee: Markus Gull. This circumstance led him to handle everything from graphic design to copy and scriptwriting. He was also involved in all aspects of the advisory and media planning. This early comprehensive experience had a lasting effect on Markus Gull’s work style as a holistic and all-embracing creator of content.
Markus joined the L&P Agency as a partner, where he served as director of the PR Division as well as Creative Director in the Advertising Division. Once again he crossed lines between then strictly separated disciplines in order to create holistic approaches for his client’s brands. He was one of the leading forces of the soon emerging trend of "360°-integrated advertising."
In 1992 Markus founded the advertising agency Grill+Gull with his partner in Salzburg. A team of three rapidly developed into one of the most sought-after agencies in the region, scaling to ten times its initial size within three years and winning major pitches for renowned brands and clients. During this time Markus developed and handled the new corporate design for the Austrian Chamber of Commerce, which is said to be one of the most complex brand systems in the world. (Markus Gull and his team prevailed against 59 other agencies.)
In 1996 Grill+Gull merged with the Austrian office of J. Walter Thompson to become Grill+Gull.Thompson. In those days JWT was not – in contrast to other countries – a cutting agency. Within a year Markus and his team managed to bring the newly formed company back into the Top 3 of Austrian advertising agencies and was able to extend his successful track record.
Numerous leading Austrian brands put their trust in the new company, which combined an international strategic background with outstanding local creativity. This successful merging of forces was marked by the personal style of Markus and garnered many prizes: state awards, statuettes and honors from international competitions along with an appointment as Jury member for the Cannes Lions. Markus Gull worked for clients and brands in all kinds of industries, among them Kraft Jacobs Suchard (Mondelez), Unilever, Austrian Airlines, Alfa Romeo, Campari, TDK, Kellogg’s, Kodak, Amnesty International, etc.
In 1999 Markus left the company to work as a Freelance Creative Director and advised numerous agencies and top-tier clients. Markus devoted himself to his passion for storytelling and writing and worked as an op-ed columnist, playwright, screenwriter and writer for radio and television. Among his work one finds the Romantic Comedy "Santa Claudia," one of the most successful movies of the week ever broadcast on the Germany’s Pro7 channel. In addition, his credits include the acclaimed musicals "Crazy Love," "Divas," "Strangers in the Night," "Ti Amo," and "Go West," which saw several reruns.
In the field of entertainment Markus Gull served three times as head writer for "Romy," the Austrian equivalent to the Oscar/Golden Globe award ceremonies, and "Nestroy," the Austrian Tonys, as well as internationally broadcast TV events like “The World Sports Awards of the Century,” “The Energy Globe Awards,” and “A Tribute to Michael Jackson.” He has also written several scripts for Movies of the Week, developed concepts for TV series and shows as well books for long-running personality based shows and several song lyrics.
Currently Markus has a sequel to “Go West” (scheduled 2015) in the works along with three more musicals in development and has created an original immersive entertainment venture entitled – N.O.A.H.