About

Gull Gotham is a Creative Consulting and Production Company dedicated to developing cutting edge Story Worlds and Immersive Communication Programs for brands as well as for self-owned and operated projects.

Bringing together expertise in both brand building as well as storytelling, along with his singular understanding of New Media/Now Media/Transmedia implications Gull Gotham specializes in helping brands find sustainable ways to reach and stay in touch with their audiences (f/k/a target groups) beyond advertising.

Gull Gotham’s unique brand story-centered Immersive Communications approach is fueled by the trailblazing brand-building tool HERO BRANDING® – Brands Make Heroes.

Gull Gotham is driven by creativity and headed by its founder, creative director and CEO Markus Gull, a renowned creator, maven writer, story smith, immersive story sharer, brand architect, content developer, creative director and producer – in entertainment as well as in communications.

At Gull Gotham we believe in the magical motivating power of stories, dreams and visions. In the power that can move people to take the next critical step: to change something, to reach for the stars, to become heroes and story ambassadors. We want to find and invent stories that inspire and motivate the public – fostering fantasy, creativity and commitment. And we want to be a home for artists, dreamers, tramps and clowns. For people who have something to tell. Because whenever the world has changed, artists have always been at the forefront.

Therefore Gull Gotham has created an original immersive entertainment venture – entitled N.O.A.H. – which is currently in development and is about to be launched within the next months.

Gull Gotham is the New York City–based affiliate of
Gull + Company Vienna.

Markus Gull

Markus Gull Portrait

Markus Gull is the Founder, Creative Director and CEO of Gull Gotham, the New York City–based affiliate of Gull + Company Vienna.

Markus is a renowned creator, writer, story smith, immersive story sharer, brand architect, content developer, creative director and producer – in entertainment as well as in communications.

He is the creator of the trailblazing brand-building tool HERO BRANDING® – Brands Make Heroes, which fuels Gull Gotham’s unique brand story-centered Immersive Communications approach.

Bringing together his expertise in both brand building as well as storytelling, along with his singular understanding of New Media/Now Media implications, Markus founded Gull + Company in 2007.

The company specializes in helping brands find sustainable ways to reach and stay in touch with their audiences (f/k/a target groups) beyond advertising.

Among Gull + Company’s first clients was the organic brand Zurück zum Ursprung (Back to the Origins), which made its way from being a newcomer against all odds to a market leader and the most trusted brand in Austria within four years. Hofer, the Austrian affiliate of Aldi, one of the world’s largest supermarket chains, asked Gull + Company to develop a whole new brand architecture including all sub brands. Markus Gull created the Hofer-brand positioning, the new brand presence and communications brief as well as its Corporate Responsibility Program "Project 2020", which engages people to share common causes with Hofer.

All these projects are based on Markus’ new approach HERO BRANDING® – Brands Make Heroes, the vibrant heart of Gull + Company’s Immersive Communications Programs.

Backstory

Markus started his professional life early after enrolling at Paris Lodron University/Salzburg to study Public Relations, Journalism, Anglistics, German Philology, Laws and Political Science. After high school he founded the State Award–winning teenage magazine Amadeo, and Markus became more and more involved in the world of professional communications, public relations, corporate films and advertising. After working as an Assistant Director, he landed in a very small advertising/PR/film company where the creative department had a single employee: Markus Gull. This circumstance led him to handle everything from graphic design to copy and scriptwriting. He was also involved in all aspects of the advisory and media planning. This early comprehensive experience had a lasting effect on Markus Gull’s work style as a holistic and all-embracing creator of content.

Markus joined the L&P Agency as a partner, where he served as director of the PR Division as well as Creative Director in the Advertising Division. Once again he crossed lines between then strictly separated disciplines in order to create holistic approaches for his client’s brands. He was one of the leading forces of the soon emerging trend of "360°-integrated advertising."

In 1992 Markus founded the advertising agency Grill+Gull with his partner in Salzburg. A team of three rapidly developed into one of the most sought-after agencies in the region, scaling to ten times its initial size within three years and winning major pitches for renowned brands and clients. During this time Markus developed and handled the new corporate design for the Austrian Chamber of Commerce, which is said to be one of the most complex brand systems in the world. (Markus Gull and his team prevailed against 59 other agencies.)

In 1996 Grill+Gull merged with the Austrian office of J. Walter Thompson to become Grill+Gull.Thompson. In those days JWT was not – in contrast to other countries – a cutting agency. Within a year Markus and his team managed to bring the newly formed company back into the Top 3 of Austrian advertising agencies and was able to extend his successful track record.

Numerous leading Austrian brands put their trust in the new company, which combined an international strategic background with outstanding local creativity. This successful merging of forces was marked by the personal style of Markus and garnered many prizes: state awards, statuettes and honors from international competitions along with an appointment as Jury member for the Cannes Lions. Markus Gull worked for clients and brands in all kinds of industries, among them Kraft Jacobs Suchard (Mondelez), Unilever, Austrian Airlines, Alfa Romeo, Campari, TDK, Kellogg’s, Kodak, Amnesty International, etc.

In 1999 Markus left the company to work as a Freelance Creative Director and advised numerous agencies and top-tier clients. Markus devoted himself to his passion for storytelling and writing and worked as an op-ed columnist, playwright, screenwriter and writer for radio and television. Among his work one finds the Romantic Comedy "Santa Claudia," one of the most successful movies of the week ever broadcast on the Germany’s Pro7 channel. In addition, his credits include the acclaimed musicals "Crazy Love," "Divas," "Strangers in the Night," "Ti Amo," and "Go West," which saw several reruns.

In the field of entertainment Markus Gull served three times as head writer for "Romy," the Austrian equivalent to the Oscar/Golden Globe award ceremonies, and "Nestroy," the Austrian Tonys, as well as internationally broadcast TV events like “The World Sports Awards of the Century,” “The Energy Globe Awards,” and “A Tribute to Michael Jackson.” He has also written several scripts for Movies of the Week, developed concepts for TV series and shows as well books for long-running personality based shows and several song lyrics.

Currently Markus has a sequel to “Go West” (scheduled 2015) in the works along with three more musicals in development and has created an original immersive entertainment venture entitled – N.O.A.H.

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